Guru is a verified knowledge base: people write cards, experts verify them, and AI answers questions from them. Reattend is organizational memory captured from work: a desktop app turns meetings and work-app activity into decisions, commitments and facts. Choose Guru when you need curated, verified answers for customer-facing teams; choose Reattend when knowledge never gets written down.
Disclosure: we make Reattend. Guru details are from its public pages as of October 2026.
At a glance
| Reattend | Guru | |
|---|---|---|
| Model | Memory captured from work | Written, verified knowledge cards |
| Who maintains it | Mostly automatic; people can correct and take back items | Authors and verifiers |
| Integrations | Desktop capture first; integrations optional | 100+ tools, plus MCP (Guru) |
| AI usage | Engine choice: on-device Rabbit (in training), own key or managed AI (pilot) | Shared credit pool (Guru help) |
| Departures | Exit interviews into handoff documents; single-holder topics | Content stays if it was written |
| Hosting | Cloud; on-premise scoped per engagement | Check with Guru |
| Pricing | Published (see pricing) | Tailored, not published |
Where Guru is strong
- Verified answers that support and sales teams can trust.
- Answers inside Slack, Teams and other tools.
- Governance and expert services included.
Where Reattend is different
- Knowledge does not need to be written as cards first.
- Decisions and commitments from calls and work are remembered with their sources.
- Built around transitions: who holds what, what they owe, and the handoff when they leave.
- On-premise deployment, scoped per engagement.
Using both
Teams can keep curated policies and answers in a verified knowledge base and use Reattend for the decisions and context around them.
For more options, see our Glean alternatives and best organizational memory software, or compare Reattend vs Confluence and Reattend vs Notion.
Frequently asked questions
What is the difference between Guru and Reattend?
Guru is a knowledge base where people write and verify cards, with AI answers and many integrations. Reattend captures knowledge from everyday work on each computer and turns it into decisions, commitments and facts, so less depends on someone writing it down.
How much does Guru cost?
Guru's pricing page describes a tailored package that includes platform access and expert services, rather than published per-seat prices. Check with Guru for a quote.
Is Reattend a Guru alternative for small teams?
It can be, if the problem is knowledge that never gets written. Reattend publishes its pricing, including a free plan, at reattend.com/pricing.